I’m ugly, kookie & odd.

Deliciously natural. No nasties!

Carbonated juice made from wonky fruit and natural spring water.

REJUCE is on a mission to save perfectly edible fruit and veg from being thrown away. We turn it into delicious cold-pressed juices. Our social enterprise has saved over 300 tonnes from going to landfills.

In 2010, after 10 years of needlessly throwing away edible food as a chef, Tom decided to study the global issue of food waste and research paved the way for others to start understanding and solving this issue with scientific and practical solutions.

The stigmas around food waste were removed by showing it could be done and slowly perception has changed. Today, there are over 40 food waste companies that REJUCE has inspired and helped to start in the UK.

#toogoodtowaste

Cold-pressed juices. Zero waste.

 
 

Meet our carbonated juices.

  • REJUCE Apples

    REJUCE Apples is a delightful and refreshing drink that goes well with dinnertime snacks like pakoras and fries. You can also pair it with cheese and dips and make your evening memorable.

    4 Mixed Apples Saved

  • REJUCE Berries

    REJUCE Berries is a deliciously refreshing ice-cold summer drink everyone will love. Perfect for entertaining in the summer heat.

    30 Mixed Berries Saved

  • REJUCE Orange

    REJUCE Orange delivers a satisfying combination of sweet and tart, but mixed in with the familiar sharpness and prickly joy of—real oranges!

    4 Oranges Saved

Too good to waste.

1/3 of all food produced worldwide goes to waste. REJUCE is made from wonky fruit — the stuff that some would say is too big, too small, or just plain ugly. we would say perfectly natural.